Search Engine Optimisation Techniques for 2022
Each year, Google changes its algorithm around 600 times. While most of these changes are small and go unnoticed by users, every so often Google releases a major update that has the potential to drastically change the game when it comes to search engine optimisation (SEO)
As we move into 2022, there are a few key techniques that you should bear in mind in order to ensure that your website is optimised for Google’s latest algorithm updates. In this blog post, we’ll be taking a look at three of the most important SEO techniques for the year ahead.
1. Content Creation
One of the most important SEO techniques for 2022 is content creation. In order to rank highly on Google, your website must provide searchers with relevant and valuable information. This means creating content that is keyword-rich, well-researched, and informative
When it comes to creating content, it’s also important to keep in mind the rising trend of voice search. According to Comscore, 50% of all searches will be conducted through voice search by 2020. As a result, it’s important to ensure that your content is optimised for voice search by using natural language and long-tail keywords
2. Mobile-First Indexing
Another key SEO technique for 2022 is mobile-first indexing. This is an important ranking factor because more people now use mobile devices than ever before to access the internet. In fact, according to StatCounter, mobile devices accounted for 51.53% of global internet traffic in 2019
Mobile-first indexing means that Google will crawl and index your website based on its mobile version first and foremost. As a result, it’s important to ensure that your website is responsive and provides a good user experience on mobile devices. If your website isn’t optimised for mobile devices, you’re likely to see a drop in your rankings come 2022
3. Schema Markup
The final key SEO technique for 2022 is schema markup. Schema markup is code (usually in the form of JSON-LD) that you can add to your website in order to help search engines understand the content on your pages better
Using schema markup can help your website rank higher in search results and can also result in improved click-through rates (CTRs). This is because schema markup can be used to display additional information about your website in search results, such as reviews, ratings, prices, and more. Including this type of information can help your listing stand out from the crowd, resulting in more clicks and ultimately more traffic to your website
These are just three of the key SEO techniques that you should be aware of as we move into 2022. By keeping these techniques in mind and ensuring that your website is optimised for them, you can help ensure that your website ranks highly on Google next year and beyond.